Conquering the Climate Crisis Through Consumer Education
Jul 13, 2022
2 min read
category: Sustainable Living
Does learning about the climate crisis leave you feeling overwhelmed and unsure of how to make impactful changes? You’re not alone. While 77 percent of U.S. consumers are open to altering their daily habits to protect the planet, navigating the climate crisis can be difficult. As a result, 70 percent of those well-intentioned folks don’t even know where to begin.*
Enter the Power a Brighter World campaign
That’s where Inspire comes in. Considering residential energy use comprises 20 percent of greenhouse gas emissions in the U.S., we developed the Power a Brighter World campaign to highlight how simple actions — such as accessing clean energy for your home — positively impact the environment.
Utilizing a multipronged approach, we leveraged a mix of social, digital, radio, and high-impact partnerships to educate consumers on climate change in an easily digestible manner — with an emphasis on two storybook-style films that serve as the campaign’s flagship content.
Many of us witnessing the climate crisis escalate are feeling overwhelmed and unsure of what to do about it. Our intention is to break down some of those barriers through creative that is approachable, reflects a sense of pure hope and optimism, and reminds us that future generations depend on the climate action we take today. ”
Suzanne Seymour, SVP of Brand & Communications at Inspire Clean Energy
The Beast
The first film, The Beast, tackles the climate crisis in an approachable way, through the eyes of a child, and provides a solution for defeating the fossil fuel–guzzling beast that symbolizes climate change.
Switch to Inspire Clean Energy today and help us take down the beast for good.
Power Forward
The second film, Power Forward, acknowledges people’s feelings of powerlessness surrounding climate change and addresses that eco-anxiety by empowering consumers to take one simple climate action that will have a huge impact on the health of the planet.
Take climate action today to power a brighter world.
Making an impact
With the goal of presenting people with a simple solution to a very complex problem, the Power a Brighter World campaign targets people residing in Inspire’s current nine service markets: Delaware, Illinois, Massachusetts, Maryland, New Jersey, New York, Ohio, Pennsylvania, and Washington, DC.
For more information on Inspire — or to sign up for a 100% clean energy plan — visit inspirecleanenergy.com.
*Inspire Clean Energy 2020 Energy Consumer Study
Don't worry about climate change— do something about it.
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